Hi. i'm erin. 

product marketing

After years of marketing experience, I leveraged my marketing skillset as a product manager in the following ways:
• wrote customer-facing guides and feature release documents to sell and/or drive adoption of new features
• led client education project implementing over 200 targeted in-app product guides for users
• collaborated on competitive analyses, providing insights to differentiate and define our value props
• designed and led creation of technical documentation platform for internal stakeholders (100+ monthly users)
• served as subject-matter-expert for in-app product marketing efforts, implementing hundreds of guides for a range of features new and old

data-driven strategy

From lead generation to user experience, I drive growth by letting the data speak. Ways I've used data to influence strategy:
• designed an interactive, web-based tool to generate leads and collect data on potential client interests, influencing product direction and go-to-market strategy
• built dashboards to track and test digital campaigns, adapting content strategy resulting in over 200% organic growth on multiple social media platforms
• conducted A/B testing to determine design choices for digital marketing assets
• analyzed user engagement throughout product journey and identifyed trends to guide customer roadmap

content

Copywriting | Adobe Suite
Figma | Photography
Editorial Writing | HTML | CSS

analytics

Python | SQL | Google Analytics
Facebook Ads Manager
Salesforce | Search Console | Pendo

other tools

Jira | Confluence | Mailchimp
Google Tag Manager | Mailjet
Hootsuite | Buffer | Celtra